
WHITE LIGHT, JUST RIGHT
GIVING COMMUNITIES AND TRADE MEMBERS A LIGHTER LEG TO STAND ON

The Group arose out of the need to properly educate communities and Trade about how natural light impacts our health and our growth, and to align the message being sent out to the public about light wellness practices through the collaboration of inter-industry disciplines. By partnering with a variety of stake-holding disciplines, LVG unites the efforts of researchers, designers, engineers, trend experts, user- experience specialists, innovation strategists, business owners, community leaders and our own clients to create open conversations that bridge the gap between the efforts so many professionals have put forth towards making light and health known, understood and successful.
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By providing communities with more relatable education content and Trade professionals with a platform to bridge their interests and ideas through digital and personal interfacing, LVG reinforces a structured and collaborative methodology for assessing light wellness recommendations that can be safely and responsibly delivered to the public. And now, we are assuming a new role in wholesale distribution.
CORE PRINCIPLES
EMPATHY
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RESPONSIBILITY
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CLARITY
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FLEXIBILITY
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mindfulness
Putting ourselves in others shoes to understand how to best support their lifestyle under light
Performing due diligence in understanding and educating light wellness for our clients
Understanding how to speak to light wellness practices fully, thoughtfully and effectively
Creating a modular design framework which can be used in a variety of applications and times of day
Helping others understand how to take ownership of this new layer of personal care taking